At the press conference on 21 September 2010, Unior d.d. and the Slovenian Cycling Federation signed a sponsorship/collaboration agreement for the next four years. By deciding on a long-term planned business collaboration with the Slovenian Cycling Federation, Unior d.d. wants to build an extensive business relationship in the world of sports, which Unior sees as one of the many important fields.
The value of this relationship lies in a synergy of common goals. Unior is opening another door to synergy with two Unior d.d. programmes: the Hand Tools programme under the Unior brand name and the Tourism programme under the Unitur brand name.
Unior d.d. is strengthening the Unior brand name with superb cycling tools
Collaboration with the Slovenian Cycling Federation began with the launch of the Unior cycling tools on the market – the Hand Tools programme sponsors Slovenian teams with quality and professional Unior hand tools. Direct collaboration means that we are at the centre of cycling activities with access to a lot of feedback about Unior cycling tools; we can also find out about innovations in the world of cycling while strengthening and improving the Unior and Unitur brand names in this segment. Many years of experience in development, our own developmental discoveries and modern technology mean that Unior cycling tools are always a step ahead, enabling the Slovenian cycling team's mechanics to ensure that the bicycles are running flawlessly and allowing cyclists to achieve excellent results. The Unior cycling hand tools programme for basic maintenance, repair and difficult repairs to bicycles is created in collaboration with established bicycle manufacturers. When designing innovative solutions, our goal is to design a tool that really matches the bicycle parts regardless of their manufacturers, while also matching specific innovations in individual models. The tools are distinguished by their exceptional quality and functionality thanks to the use of high quality materials to prevent premature wear. The ergonomic shape of the tools ensures safe, comfortable and simple use. The programme features tools for the repair and maintenance of frames and forks, tools for the repair and setting of the drive, tools for the wheels and multipurpose tools.
